CASE STUDY:

When my clients were ready to sell their beloved condo in Adams Point/Grand Lake, condos for sale in Oakland were abundant and known to sit on the market for 35-40 days. Most sellers, including my clients, didn’t have that time to wait.

By running a comparative market analysis with recent condo sales data, I told my sellers that in order to get the highest price in the shortest time, we would need to do some prep work. Buyers today are conditioned to place their highest offers on properties that have been painted, thoroughly cleaned, and professionally staged.

They want turnkey.

Buyers want to move in and be done.

Working with my network of incredible vendors, we were prepped and market ready in 5 days. Color consultations and interior painting brightened up the space and highlighted the natural light, making the rooms appear larger. Deep cleaning brought the sparkle and shine to flooring and surfaces, allowing buyers to envision themselves in a fresh space. Spectacular staging elevated the condo’s style and captured its trendy side. Gorgeous photography pulled it all together.

This prep combined with my marketing machine that includes mailers, private open houses, listing on Compass Private Exclusive, and a strong social media presence delivered the results my clients dreamed of.

After just two weekends of open houses, 425 Orange sold to a happy buyer who picked our property from the multiple others they were considering because our product stood out from the pack.